What Is Web Design?
Web design is the visual and functional design of a website. It includes graphical elements like images, typography and colors as well as the site navigation, page layouts and content you create for each page.
Web design is about taking key elements and putting them together in a way that communicates a message, establishes your brand and delivers value to your site visitors. When done properly, you’ll find it easier to create focused content that drives relevant traffic to your site.
To get a better understanding of web design, you’ll need to learn more about some of its key elements. Each contributes to the user experience and shapes the overall look and feel of your website.
Key Elements of Web Design
If you want to differentiate your website from others, you’ll want to find a specific niche. You can do this by looking at different topics, interests or problems you can solve. Designing a niche upfront will help you stay focused as you chose topics and create content for your website. If you want to gain traction in an online world of billions of websites, start by learning your target audience and choosing a good niche that attracts them.
You hear everyone say it, “Content is King”. Content is at heart of your website and the reason your visitors come back for more. Designing clear content that provides value for your site visitors is paramount to a good user experience. A good content strategy should include good formatting, provide value, write for people and search engines and an editorial calendar that consistently puts out fresh content.
Site navigation is important because it bring structure and organization to your website. It also helps your visitors understand what your website is about. Your site navigation should contain no more than six links placed in the header of each page. A good site navigation menu will contain one word per link, keywords, and use your logo to link back to the homepage.
Multimedia is the images, illustrations, video and audio on your website. The proper use of multimedia can have a significant impact on the usability of your website. People learn faster and are far more drawn to images than they are text. Good multimedia can create a positive brand, keep people interested and help drive more traffic to your website via social media shares.
Page layouts determine the size and position of content on the screen. A web designer chooses a page layout based on how they want to display content on the screen. Common page layouts include one column, grid, and split screen layouts. The page layout also specifies how the page reacts to different screen sizes. A fixed page layout will always be the same size while a fluid page will be used in responsive designs to ensure the content looks good on any screen size.
Colors have different meanings and trigger different emotions. Green can be used to represent nature and the environment while red is associated with energy and passion. The color palette you choose should be consistent with your brand and the message you want to communicate to your visitors. Color psychology can help you understand which colors are best for your website.
Typography describes the different fonts you choose for your website. The type of font you choose and the size, letter spacing, and line height all have an effect on the readability of your content. Different fonts sizes are commonly used to create a visual hierarchy making items easier to read. As a general rule, don’t use more than two different fonts per page.